Job description for a brand manager

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Job description for a brand manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The brand manager belongs to the category of leaders.
A person who has _______ (higher; secondary) professional (economic) education, additional training in management and marketing, work experience in the field of trade management and marketing for at least __ years is appointed to the position of brand manager.
Appointment to the position of a brand manager and dismissal from the position is carried out by order of the head of the enterprise on the proposal of _______.
The brand manager reports directly to __ (commercial director; head of marketing; other official).
During the absence of a brand manager (vacation, illness, etc.), his duties are performed by a person appointed in the prescribed manner. This person acquires the appropriate rights and is responsible for the improper performance of the duties assigned to him.

II. Qualifications

The brand manager must know:

Laws and normative legal documents regulating the implementation of entrepreneurial and commercial activities.
Market economy, entrepreneurship and business fundamentals.
Market conditions.
Assortment, classification, characteristics and purpose of goods.
Pricing methods, pricing strategy and tactics.
Fundamentals of marketing (the concept of marketing, the basics of marketing management, methods and directions of market research).
Patterns of market development and the formation of demand for goods.
The theory of management, macro- and microeconomics, business administration.
Fundamentals of advertising, forms and methods of conducting advertising campaigns.
Fundamentals and principles of PR-technologies.
Psychology and principles of sales.
Brand features, production technology.
The procedure for developing business plans and commercial terms of agreements, contracts.
Trade and patent law.
Ethics of business communication.
Rules for establishing business contacts.
Fundamentals of sociology and psychology.
Foreign language.
Enterprise management structure.
Methods of information processing using modern technical means of communication and communication, computer.

II. Official duties

Brand Manager:

He studies the features of the promoted product, analyzes the requirements of consumers for the product based on the results of marketing research.
Performs market analysis, identifies target consumer market segments for product offering.
Develops a strategy for promoting the product to the market, taking into account the proposals of marketing and advertising departments for advertising campaigns, exhibitions, presentations, and other PR-actions.
Organizes presentations of the product to potential buyers and consumers, thematic seminars (professional consulting on consumer properties and qualities of the product).
Develops a pricing policy for the product, determines the conditions for the sale of goods (systems of discounts and benefits for certain groups of buyers).
Forecasts sales volumes.
Draws up a budget for the product, calculates the expected profit and profitability from the moment the product is introduced to the market, determines the possibility of losses for the enterprise at the first stages of product promotion and develops proposals for minimizing them.
Develops sales schemes for the product (from the creation of new sales departments to the reconstruction of existing distribution channels).
Organizes contractual work in the division dealing with the product, keeps records of payment transactions, analyzes operational data on sales results.
Coordinates product merchandising.
It monitors the position of the product on the market (the course of sales of the product, the demand for it), determines and analyzes the attitude of consumers to the product.
Identifies unsatisfactory product parameters, customer requirements for the product (not taken into account in the product) and reports them to the design, technology and production departments to adjust the product, give it new consumer properties.
Tracks the pricing policy and demand for competitors' brands, determines the position of the product relative to similar or similar products of competitors.
Coordinates and supervises the work of subordinate employees.
Prepares reports to the management of the enterprise on the work done.
Performs other related duties for the promotion and sale of the product.

III. Rights

The brand manager has the right:

Independently determine the forms and methods of brand promotion and establishing business relationships with consumers.
Sign and endorse documents within their competence.
Request personally or on behalf of the immediate supervisor from the heads of enterprise departments and specialists information and documents necessary for the performance of his duties.
Get acquainted with the documents that define his rights and obligations in his position, the criteria for assessing the quality of performance of official duties.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
Require the management of the enterprise to ensure the organizational and technical conditions and execution of the established documents necessary for the performance of official duties.

IV. A responsibility

The brand manager is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description - within the limits established by the current labor legislation of Ukraine.
For offenses committed in the course of their activities - within the limits established by the current administrative, criminal and civil legislation of Ukraine.
For causing material damage to the enterprise - within the limits established by the current labor and civil legislation of Ukraine.

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The brain responds faster to an aggressive voice than to a calm one. 19.12.2018

Researchers from the University of Geneva (Switzerland) studied the activity of the brain when processing voices that sound with different intonations and emotions. It turned out that we pay attention to the voice of a person much faster when he addresses us with aggression than when he speaks in a calm tone. This happens so that we can clearly determine the location of a potential threat. Research New work reveals the resources our brains use when we sense danger.

Sight and hearing are two senses through which humans can detect threatening situations. Although vision is very important, it does not allow you to cover the surrounding space in 360 degrees - unlike hearing.

To investigate the brain's response to "audio" threats, the researchers recorded 22 human voices (each recording was only 600 milliseconds long) that were neutral or expressed either anger or joy. Then these sounds coming from two speakers were listened to by 35 participants. At the time of listening, the electroencephalogram (EEG) device measured the electrical activity of the brain down to the millisecond. In particular, the researchers studied auditory attention, the process by which the brain processes information received through sound. "Each participant heard two sounds at the same time: two neutral voices, one neutral and one angry, or one neutral and one joyful voice. When they heard anger or joy in a voice, they had to respond by pressing a key on the keyboard as accurately and quickly as it was possible,” explains Leonardo Ceravolo, researcher at the Swiss Center for Affective Sciences at the University of Geneva. "We then measured the intensity of brain activity when attention was focused on different sounds, as well as the duration of that focus before returning to the ground state," he adds.

Using EEG data, the researchers identified the appearance of a cerebral "marker" of auditory attention called N2ac. As the scientists explain, when the brain perceives an emotional sound, N2ac activity starts after 200 milliseconds. However, when he perceives anger, N2ac intensifies and lasts longer than in the case of joy.

Subsequently, after 400 milliseconds, our attention should be disconnected from the source of the sound signal. At this point, another "marker" of auditory attention, LPCpc, intervenes. Interestingly, LPCpc activity is also stronger for angry than happy voices. But why? Answer: Anger can signal a potential threat, so the brain analyzes these types of stimuli for a longer time. In the auditory environment, this mechanism allows us not to be alarmed at the slightest potentially threatening noise, or, conversely, to choose the most correct behavior in case of danger. Therefore, these extra milliseconds of attention are critical to accurately interpreting the threat.

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