Job description for a PR specialist

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Job description for a PR specialist. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

This Job Description defines the functional duties, rights and responsibilities of a PR specialist.
PR-specialist belongs to the category of specialist.
A PR specialist is appointed to a position and dismissed in accordance with the procedure established by the current labor legislation by order of the director of the enterprise on the proposal of the PR manager.
The PR specialist reports to the PR manager.
The PR specialist is replaced by a person appointed by the director of the enterprise.
Qualification requirements of a PR specialist:

education - higher professional (humanitarian), additional training in the field of management;
work experience - experience in advertising, public relations and mass media at least __ (1 year; 2 years; 3 years; etc.), experience in conducting PR events.

Documents regulating the activities of a PR specialist:

laws and regulations relating to the work performed;
Charter of the enterprise;
orders and instructions of the director of the enterprise (PR-manager);
Regulations on the marketing department (advertising department, public relations department);
Job description of a PR specialist;
internal labor regulations.

II. Qualifications

The PR specialist should know:

Fundamentals of a market economy, entrepreneurship and business.
Fundamentals of Marketing.
General PR methodology.
The place of the PR-department in the structure of the enterprise.
Methods for determining target audiences.
Basic PR tools (mass media, corporate newsletter, associations, entourage, information, etc.).
Principles of planning PR, PR-campaigns.
Methods of organizing and conducting PR-campaigns.
The structure and functions of the media.
Methods of working with the media.
The procedure for organizing and preparing press releases, information messages, holding briefings, press conferences, media kits, backgrounds.
Basic principles of client PR, internal corporate PR, crisis PR, other types of PR.
Basic principles of working with a competitive environment.
Fundamentals of journalism.
Legislation on advertising, on the mass media.
Computer technologies and software for automated information processing (texts, databases, etc.).
Fundamentals of ethics, sociology, psychology, philology.
Business correspondence rules.
The composition of information that is a state, official and commercial secret, the procedure for its protection and use.

III. Official duties

PR specialist:

Implements the PR strategy developed by the PR manager.
Collects information about the external image of the enterprise.
Conducts surveys of target audiences in accordance with the adopted plans.
Tests consumer attitude to products (services) in focus groups.
Collects statistical data about potential customers and competitors.
Classifies consumers by target areas, systematizes information about consumers.
Prepares materials for official communications for publication.
Establishes contacts with representatives of the media, places the necessary information in the media.
Participates in exhibitions, presentations organized by the company, or in promotions organized jointly with other companies.
Prepares texts of speeches, materials (including slides, films) for press conferences, press releases, etc.
Examines publications about the company, its products and services in the media, prepares reviews and submits them to the PR manager.
Prepares reports and proposals for various projects.
Contacts with advertising agencies.

IV. Rights

PR-specialist has the right:

For information about all indicators of the enterprise.
Get acquainted with the documents defining his rights and obligations, criteria for assessing the quality of the performance of duties.
Submit proposals for the improvement of the work related to the responsibilities provided for in this instruction for consideration by the management of the enterprise.
Require the management of the enterprise to provide the organizational and technical conditions necessary for the performance of duties.

V. Responsibility

The PR specialist is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description - within the limits determined by the current labor legislation of Ukraine.
For offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal and civil legislation of Ukraine.
For causing material damage - within the limits determined by the current labor and civil legislation of Ukraine.

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