Job Description for Trade Marketing Manager

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Job description for trade marketing manager. Full document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

Trade Marketing Manager belongs to the category of managers.
A person with a professional (economic) education (higher; secondary), additional training in marketing, and work experience in the field of marketing of at least (2 years; 3 years; etc.) is appointed to the position of trade marketing manager.
The Trade Marketing Manager must know:

legislative and regulatory legal acts, methodological materials on the organization of marketing;
fundamentals of marketing, its principles, tasks and methods of marketing research;
basics of trade;
methods for determining the solvency of demand for goods;
the procedure for developing sales plans;
main technological and design features, characteristics and consumer properties of the goods sold;
methods for studying market conditions and developing forecasts for the need for goods sold;
fundamentals of advertising;
methods for studying the motivation of consumers' attitudes towards goods;
ways and methods of work with dealers, mass media;
principles of accounting and reporting on the implementation of sales plans;
basics of management, budgeting and accounting;
fundamentals of labor legislation;
rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

Appointment to the position of trade marketing manager and dismissal from the position are made by order of the head of the enterprise.
The Trade Marketing Manager reports directly to _______.
During the absence of the trade marketing manager (business trip, vacation, illness, etc.), his duties are performed by a person appointed in the prescribed manner. This person acquires the corresponding rights and bears responsibility for the improper performance of the duties assigned to him.

II. Official duties

Trade Marketing Manager:

Responsible for overall management of the Trade Marketing Department.
Organizes work to study the main factors influencing the dynamics of consumer demand for goods, the relationship between supply and demand for similar types of goods.
Based on the results of marketing research, develops a general trade marketing strategy for the enterprise; develops a marketing budget, manages financial resources allocated to the trade marketing department.
Conducts categorization and identifies priority groups of potential consumers to develop activities that contribute to expanding the sales market for goods.
Assesses the prospects for market development, the enterprise’s prospects for developing and conquering a particular market segment; develops a market entry strategy.
Determines the required assortment of goods, pricing policy for goods.
Develops proposals for the individualization of goods to transmit information to manufacturers or independently impart individualizing characteristics to goods (packaging, etc.).
Determines commodity distribution channels - their types, characteristics, policies for creation and use; develops concepts for creating dealer and distribution networks.
Develops the concept of procurement (acquisition) of goods.
Develops methods for searching for potential sellers and buyers; manages the search for sellers and buyers of goods; organizes work to establish relationships with consumers and wholesale sellers of goods; Manages contractual work with third parties.
Organizes the collection of information from consumers about satisfaction with goods, claims and complaints about goods; determines the forms and methods for eliminating deficiencies in claims and complaints received from consumers.
Maintains communication with the market through advertising, information services to inform consumers and promote products; organizes the development of a strategy for advertising events.
Develops measures to stimulate (both active - through a system of discounts, incentives, etc., and passive - through quality and product design, image policy) sales.
Manages purchasing, sales and marketing research managers and exercises operational control over their daily work.
Carries out general management of regional representative offices and branches.
Coordinates the work of trade departments (sales departments) with warehouse services, information department and advertising department.
Prepares proposals for the formation of the corporate identity of the enterprise and corporate design of promotional products.
Analyzes the effectiveness of marketing activities; monitors competitors' marketing campaigns, analyzes them, and makes adjustments to their own marketing activities.

III. Rights

The Trade Marketing Manager has the right to:

Represent the interests of the enterprise in relations with government agencies, local governments, and third-party organizations on marketing sales of goods.
Request from the structural divisions of the enterprise information and documents necessary for the performance of his duties.
Interact with heads of all structural divisions on trade marketing issues.
Sign and endorse documents within their competence.
Get acquainted with the documents that define his rights and obligations in his position, the criteria for assessing the quality of performance of official duties.
Request personally or on behalf of the immediate supervisor from the heads of enterprise departments and specialists information and documents necessary for the performance of his duties.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
Require the management of the trade enterprise to ensure the organizational and technical conditions and execution of the established documents necessary for the performance of official duties.

IV. A responsibility

The Trade Marketing Manager is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description - within the limits established by the current labor legislation of Ukraine.
For offenses committed in the course of their activities - within the limits established by the current administrative, criminal and civil legislation of Ukraine.
For causing material damage to the enterprise - within the limits established by the current labor legislation of Ukraine.

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