Job description for promotion manager

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Job Description for Promotion Manager. Full Document

Occupational Safety and Health

Occupational Safety and Health / Job descriptions

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I. General Provisions

The promotion manager belongs to the category of managers.
A person with a professional (economic) education, (higher; secondary) additional training in management and marketing, work experience in the field of advertising management and marketing at least (2 years, 3 years, etc.) is appointed to the position of a promotion manager.
Appointment to the position of a promotion manager and dismissal from the position is carried out by order of the head of the enterprise.
The promotion manager reports directly to _______.
During the absence of the promotion manager (business trip, vacation, illness, etc.), his duties are performed by a person appointed in the prescribed manner. This person acquires the appropriate rights and is responsible for the improper performance of the duties assigned to him.

II. Qualifications

The promotion manager must know:

Laws and normative legal documents regulating the implementation of entrepreneurial and commercial activities.
Market economy, entrepreneurship and business fundamentals.
Market conditions.
Features of promoted goods (services), trademarks.
Fundamentals of marketing (the concept of marketing, the basics of marketing management, methods and directions of market research).
Patterns of market development and demand for goods (services).
The theory of management, macro- and microeconomics, business administration.
Fundamentals of advertising, forms and methods of conducting advertising campaigns.
The technology of conducting various promotions.
Methods for determining target audiences.
Merchandising basics.
Ethics of business communication.
Rules for establishing business contacts.
Fundamentals of sociology, psychology and labor motivation.
Foreign language.
Enterprise management structure.
Methods of information processing using modern technical means of communication and communication, computer.

II. Official duties

Promotion manager:

Defines the goals and objectives of the promotion, its target audience.
Determines the forms and methods of presentation (tasting, demonstration of product samples, sampling, lottery, etc.).
Draws up a plan (script) for the presentation (determines the time, place, design of the place with advertising materials, equipment, inventory with company logos or a trademark), uniforms for promoters, texts of appeals to the audience, etc.).
Creates presentation schedules.
Calculates the budget of the presentation and approves it from his immediate supervisor.
Receives permission to hold an action from the administration of enterprises, organizations, institutions selected for holding actions, or the relevant local authorities (if the actions are held in the territory under the jurisdiction of these authorities).
Orders: appropriate equipment (tables, pillars, stands, umbrellas, flags, etc.), promotional clothing (uniforms, badges) for promoters, advertising materials (posters, samples, advertising booklets, souvenirs, etc.), transport and advertising in the media to support the presentation.
Determines the required number of personnel, engages (with the consent of the management) the personnel of the enterprise for the direct implementation of the action or organizes a competitive selection among third-party candidates on a contractual basis (promoters).
Concludes contracts with promoters for the duration of the presentation (they establish the work procedure, the system for assessing the quality of the work performed, the amount of remuneration and the amount of the fine for improper performance of their duties, the responsibility of the employer).
Conducts briefing and training of personnel involved in the presentation.
Selects the reporting form for the presentation period (time worked by staff, consumables used, number of people served, number of goods sold during the presentation, etc.), establishes the reporting procedure.
Organizes the delivery of equipment to the venues of the presentation and the transportation of personnel, placing it at the designated places.
Organizes the presentation, directly participates in the first action.
Organizes a system of control over the presentation and the work of the staff (appoints supervisors).
Analyzes presentation results.
Prepares progress reports and submits them to management.

III. Rights

The promotion manager has the right to:

Independently determine the forms and methods of conducting promotions.
Sign and endorse documents within their competence.
Independently hold promoters and other employees participating in promotions accountable for their poor performance of their duties under the contracts.
Get acquainted with the documents that define his rights and obligations in his position, the criteria for assessing the quality of performance of official duties.
Request personally or on behalf of the immediate supervisor from the heads of enterprise departments and specialists information and documents necessary for the performance of his duties.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
Require the management of the enterprise to ensure the organizational and technical conditions and execution of the established documents necessary for the performance of official duties.

IV. A responsibility

The promotion manager is responsible for:

For improper performance or non-performance of their official duties provided for by this Job Description, within the limits determined by the labor legislation of Ukraine.
For offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of Ukraine.
For causing material damage - within the limits determined by the current labor and civil legislation of Ukraine.

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