How did tobacco companies use feminism to promote smoking among women? Detailed answer

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How did tobacco companies use feminism to promote smoking among women? Detailed answer

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How did tobacco companies use feminism to promote smoking among women?

At the height of the emancipation movement of the 1920s, American tobacco companies began to actively promote smoking among women who were not allowed to appear with a cigarette in public places. A specially hired "father of modern PR" Edward Bernays played a big role in this, suggesting that cigarettes be positioned as "torches of freedom" that should be lit as a sign of the fight against oppression. The news about the procession of smoking ladies at the Easter parade in New York in 1929, where models paid by Bernays and photographers who made beautiful reports, were of great resonance. As a result of these efforts, the share of women among the total number of cigarette buyers has increased from 5 to 18% in a decade.

Authors: Jimmy Wales, Larry Sanger

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