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Who Invented Brands? Detailed answer

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Who Invented Brands?

Have you ever wondered why they are called "postage stamps"? To answer this question, we need to go back to the old days, when parcels and letters were carried across the country by relay. Stations where one messenger passed mail to the next were called "posts" ("post"). Accordingly, the English word "postage" meant the postal service.

The word "stamp" (English "stamp" - print) comes from the way the letters were sealed. Wax was dripped onto the letter and, before it had time to harden, they made an impression of a seal or a ring on it. This established the identity of the sender of the letter.

The idea of ​​using stamps for the delivery of correspondence was first proposed in the 30s by the Englishman Roland Hill. He believed that with the introduction of stamps, the volume of postal correspondence would increase sharply, which means that the income of the state would increase. He also proposed big innovations related to the price of sending letters.

Until that time, the price of sending a letter depended on the number of sheets in the letter and the distance to which it was sent. The further the letter went, the higher was the price of its forwarding for each sheet. Hill proposed a standard mailing rate based on weight alone. The distance it traveled was not to be taken into account.

The first country to use postage stamps in 1840 was Great Britain. From here, this idea spread very quickly to other countries, in particular Switzerland, where postage stamps were introduced in Zurich and Geneva. The country that did this first in the Western Hemisphere was not the United States, but Brazil! There, stamps were issued in 1843, and the United States followed suit in 1847. In fact, however, some local postmasters and private American letter forwarders issued their own stamps from 1842 until the government took over this function.

Author: Likum A.

 Random interesting fact from the Great Encyclopedia:

How are infrared and ultraviolet radiations, which are invisible to the eye, detected?

In 1800, the English astronomer and optician William Herschel (1738-1822) performed a very simple but interesting experiment, intending to test whether heat, as was then commonly believed, was indeed evenly distributed over the solar spectrum.

Moving the thermometer along the solar spectrum, Herschel discovered that the temperature indicated by it not only increased continuously when moving from the ultraviolet end of the spectrum to the red, but its maximum was generally reached in the region lying beyond the red part of the spectrum, that is, where the eye does not see any light. . Herschel explained this phenomenon by invisible thermal radiation emanating from the Sun and deflected by a prism weaker than red, which is why it was called infrared (below red).

In 1801, the German physicist Johann Wilhelm Ritter (1776-1810) made another discovery "symmetrical" to Herschel's and equally important. He set out to investigate the chemical action of various parts of the light spectrum. To do this, he used silver chloride, the blackening of which under the action of rays was discovered back in 1727 by Johann Heinrich Schulze (1687-1744).

Ritter found that the chemical effect of radiation increases gradually along the spectrum from the red end to the violet and reaches a maximum beyond the violet region - where the eye no longer perceives any light. Thus, a new radiation was found in the spectrum, which is present in sunlight and is refracted by a prism stronger than violet, in connection with which it was called ultraviolet (higher than violet).

Almost simultaneously with Ritter, ultraviolet radiation was discovered by the English scientist William Hyde Wollaston (1766-1828), who conducted similar experiments with a solution of gummigut, which changes its color from yellow to green under the action of light.

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namesake letter 16.04.2002

Canadian researchers have found that people are more likely to respond to an email from their namesake than from someone with a completely different last name.

Kenneth Oates and Margo Wilson of McMaster University in Ontario sent out an email to 2960 people with questions about their local sports clubs. Some of the letters were signed by the full namesake of the addressee, some - by a person with the same surname and some - with the same name as the addressee. It turned out that a letter from a namesake is answered 10,3% more often, a letter from a person with the same last name is answered 9% more often than from a "stranger". If only the names of the sender and recipient match, this has little effect on the willingness to respond.

The authors of the study concluded that for many of us, the alleged relationship with the namesake has a certain psychological significance.

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