How did Henry Ford explain the reason for the cessation of production of his favorite model of his car? Detailed answer

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How did Henry Ford explain the reason for the cessation of production of his favorite model of his car? Detailed answer

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How did Henry Ford explain the reason for the cessation of production of his favorite model of his car?

In 1908, one of the founders of the American automobile industry, Henry Ford (1863-1947), launched a model of his Ford Lizzie car (model T, engine power 20,4 horsepower, maximum speed 65 kilometers per hour).

Due to the low price ($850), high reliability and efficiency, the car was in great demand. Considering the Model T to be the ideal car for the people, Ford did not want to change anything in its design. Engineers who dared to propose any changes, even in the external appearance of the car, were fired by Ford. When in 1912 one of the leading designers of the company, taking advantage of the temporary absence of the owner, made a copy of the new model, Ford was so furious that he personally destroyed this copy, tearing off the doors with his bare hands, breaking the windows and jumping on the roof and hood.

However, in the early 1920s, sales of the Model T began to decline. Ford's son spoiled relations with his father, persuading him to switch to a new model. Finally, in 1927, Ford was forced to stop production of the Model T (a total of 15 million cars were produced) and transfer the factory to a new model.

When snide journalists asked Ford why he took the Model T off the assembly line anyway, he shrugged: "The only downside to this perfect car is that people stopped buying it."

While Ford persisted, General Motors took the lead in the automotive industry.

Author: Kondrashov A.P.

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