What marketing ploy allowed Alkaseltzer to significantly increase profits? Detailed answer

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What marketing ploy allowed Alkaseltzer to significantly increase profits? Detailed answer

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What marketing ploy allowed Alkaseltzer to significantly increase profits?

Alkaseltzer significantly increased sales due to a marketing move, when two tablets were shown in advertising instead of one at once.

Authors: Jimmy Wales, Larry Sanger

Random interesting fact from the Great Encyclopedia:

Who is Lord Nelson?

Lord Horatio Nelson was the most famous commander in the history of the British navy. He was born in 1758 and was so weak and sickly from birth that those around him did not think that he would live even a few years! He came from a poor family of a priest, and therefore, at the age of 12, Horatio had to leave home and get a job as a cabin boy on a military ship.

At the age of 21, he became the captain of a frigate, on which he established orders unprecedented at that time, arguing that cruel treatment of sailors turns them into cowards. Nelson's fame began in 1793, when he was placed at the head of the ship "Agamemnon" during the war with France.

Over the next three years, he proved to be a cold-blooded, courageous and reasonable captain. During this period, he lost his right eye at the Battle of Calvi, and soon lost his arm at the Battle of the Canary Islands. His heroism was rewarded after the conclusion of peace with a generous pension, a title of nobility and the rank of Rear Admiral. The peace, however, was short-lived, and when Napoleon came to power in France, the war broke out with renewed vigor. Nelson was tasked with finding and destroying Napoleon's fleet that threatened to cut England off from Egypt and India. Nelson won a brilliant victory in the battle that took place and became the idol of all England.

His life ended abruptly on October 21, 1805. Lord Nelson was called from his headquarters to take sole command of the Mediterranean Fleet and protect England from the real threat of Napoleon's aggression. In a naval battle with the French and Spanish fleets, played out at Cape Trafalgar, Nelson was mortally wounded by a musket shot from a French ship. The admiral died a few hours later, at the moment when victory in the battle had already been achieved.

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Random news from the Archive

Laptops with a preinstalled OS will be released less 22.03.2013

According to Digitimes sources, weak demand for the latest version of Microsoft's software platform has become one of the reasons that leading vendors, including Lenovo, are increasing the proportion of laptops without a preinstalled operating system. Among the reasons should also be called the lack of reserves to reduce the cost of manufactured computer products.

Without pre-installed Windows 8, the cost of a laptop in a retail network will be one to two thousand new Taiwan dollars ($34-67) lower than with an operating system on board, which, of course, may be of interest to a potential buyer. Notebooks without Windows have always been shipped, but in the past their volume was limited due to pressure from Microsoft, whose influence was previously stronger.

Lenovo is expected to mainly ship such products to China, where piracy is still rampant. Sources note that other vendors may follow Lenovo's example. And this will lead to an increase in the supply of laptops without a pre-installed operating system.

Realizing that demand for Windows 8 was below expectations, Microsoft has accelerated the development of the next version of Windows Blue, which is scheduled for release in August.

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