What blunder did Nike make when they filmed a sneaker ad featuring an African tribe? Detailed answer

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What blunder did Nike make when they filmed a sneaker ad featuring an African tribe? Detailed answer

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What blunder did Nike make when they filmed a sneaker ad featuring an African tribe?

In 1989, Nike pulled a sneaker ad featuring Kenyans from the Samburu people. The video shows the traditional dances of the tribe in bright clothes, and at the end a young man speaks a phrase in his own language and the traditional slogan: "Just Do It" appears on the screen. When an American anthropologist saw the advertisement, he told the media that the African was actually saying, "I don't want these. Give me big shoes." After that, Nike admitted that the film crew could not achieve an accurate translation of the slogan into the language of the tribe and recorded an improvisation, thinking that no one would understand these words anyway.

Authors: Jimmy Wales, Larry Sanger

Random interesting fact from the Great Encyclopedia:

How can you turn headphones into a microphone?

If you connect regular headphones to the microphone input, you can use them as a microphone. Simplified, the design of headphones and a microphone is the same: the membrane is connected to a coil with a wire located in the magnetic field of a permanent magnet. In headphones, during normal use, the current supplied to the coil is converted into membrane vibrations, and in a microphone, the opposite is true.

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Updated Specification for Lightning Connector 13.06.2014

Apple at the annual WWDC event presented an updated specification for the Lightning connector, which will allow third-party manufacturing companies under the MFi program to produce wired headsets and headphones connected to the Lightning port. Of course, in the nearest plans of Apple's management, it is unlikely that there will be a rejection of the classic audio jack in their mobile devices, however, the described solution will already be able to provide users with not just an alternative, but completely new opportunities and a transition to the next quality level.

Among the main advantages, in addition to the significantly increased bandwidth due to the new connection interface, was the expansion of control functionality, as well as the possibility of additional charging, in which a separately built-in battery in massive on-ear headphones, popular among young people, could transfer charge to the battery of a smartphone with an apple logo.

Instead of the standard 3,5mm jack that is ubiquitous in all mobile electronics today, a Lightning connection will give an edge to third party products and sound quality. The transmission of digital audio content with a sampling frequency of 48 kHz will now become available. One of the reasons potential users might opt for a direct Lightning port connection for iOS mobile devices is the flexibility and depth of control over Apple-branded services like iTunes Radio.

"If your headphones have built-in noise cancellation, you will now be able to launch an app on your iOS mobile device that will interact with your headset and provide you with detailed information about its operation and additional settings," - said one of the authorized representatives of the company Apple.

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