What toy did American manufacturers fail to replace the teddy bear with? Detailed answer

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What toy did American manufacturers fail to replace the teddy bear with? Detailed answer

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What toy did American manufacturers fail to replace the teddy bear with?

William Taft became the 27th President of the United States, succeeding Theodore Roosevelt. Seeing the huge success of the "Teddy Bear" teddy bear, named after the former head of state, the toy makers decided to capitalize on creating the hero, now in honor of Taft. Factories produced thousands of plush possums called "Billy Possums" and a massive media campaign was launched to promote them with the emphasis that soon all American children would throw away the teddy bears and play only with possums. However, all this turned out to be a complete failure: the demand for "Billy Possum" did not last even a year, and "Teddy Bear" only strengthened its popularity over time.

Authors: Jimmy Wales, Larry Sanger

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