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New Russians
Hedrick Smith
Phraseologism: New Russians.
Meaning: Russian businessmen of the 1990s.
Origin: From English: New Russians. The title of an essay book ("The New Russians", 1990) by the famous American journalist Hedrick Smith. This is the second book in a kind of journalistic dilogy: in Soviet times, X. Smith, being a correspondent in Moscow, wrote the book "The Russians", which gained great fame. After the beginning of market changes in the USSR and with the advent of rich people, he wrote the book "New Russians". From the title of the book, this expression migrated to the English-language press, and from there to the Russian press. In the "zero" issue of the newspaper "Kommersant-Daily" dated September 7, 1992, the term "new Russians" was proposed to replace the already existing term "new rich" - to refer to "the emerging elite of Russian society" with a "new mentality and [... ] lifestyle "(the editorial article "Who are they? Portrait of a Kommersant reader"). At first, the expression was used in English, but quickly "Russified." "Old Russians" translated this term into their native language and gave it an ironic connotation. The word " new Russians" is formed by analogy with the expression homo novus [xomo novus], known since ancient Rome, that is, "new man" - a person hitherto unknown, of humble origin, who, due to external reasons (special relations with the administration, some dark deals and etc.) has reached wealth or a high position in society. There is also a French expression - nouveau riche [nouveau riche], that is, "new rich" - a person who has suspiciously soon got rich. In the XNUMXth century in Russia, the word "nouveau riche" was popular brightly and meant partly the same as the "new Russians" now. An analogue of the folklore expressions "fast rich" or "fast rich".
Random phraseology:
Shabby look.
Meaning:
Untidy, unkempt appearance
Origin:
Peter I at one time transferred the weaving factory founded by him to one merchant - Ivan Zatrapeznikov. The factory produced coarse and cheap cloth. Since then, a man in a crumpled, shabby and dirty dress has been said to have a shabby appearance. |
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