Business as usual. Meaning, origin, examples of the use of phraseological units

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Winged words, phraseological units. Meaning, history of origin, examples of use

Winged words, phraseological units

Directory / Winged words, phraseological units

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Business - as usual

Winston Churchill

Phraseologism: Business as usual.

Meaning: About someone's desire to maintain their commercial interest in any circumstances.

Origin: From English: Business as usual. The expression (another version: "Business, no matter what") became known at the beginning of the 1857th century. as an advertising slogan for the chain of shops of the entrepreneur Gordon Selfridge (1947-24) in the UK and the USA. The author of the slogan is G. Morgan, G. Selfridge's assistant. In the same company, another advertising phrase was born, which has become a catch phrase - "The customer is always right." The head of the company often used the G. Morgan formula, which contributed to its wide popularity. So, shortly after the outbreak of the First World War, G. Selfridge said (August 1914, 1874): "Business in spite of everything - that's the slogan of the day." This advertising slogan became a "famous historical phrase" thanks to Winston Churchill (1965-9), who in his speech (November 1914, XNUMX) at a banquet in the Guildhall (London) said: "The motto of the British is business no matter what." Literally: "The British people follow the rule: business carried on as usual, no matter how the map of Europe changes."

Random phraseology:

Great beast for small things.

Meaning:

About people who make a lot of effort and ingenuity to do trifling things that are not worth the effort spent on them.

Origin:

Quote from I. A. Krylov's fable "The Education of a Lion" (1811). Leo decides to give his son to be raised by Mole, because "there was a rumor about him, // That he loves great order in everything: // He won't step without feeling a step, // And every grain for his table // He cleans himself, he himself and beats, // And in a word, glory went, // Like a great beast a mole for small deeds..."

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