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Makeup and pop culture made people afraid of clowns

16.03.2023

British researchers have identified the main causes of the widespread fear of clowns in the world. They called the difficulty in recognizing the emotions of a clown, which hides the pronounced makeup, as well as the portrayal of clowns as negative characters in the media.

The fear of clowns is called coulrophobia, and it is common among both children and adults. One of the most comprehensive studies found that about half of the human population is afraid of clowns to some extent, and for 5 percent this fear is panic. Why characters, whose purpose is to entertain and bring joy, for a large number of people are a source of negative emotions, has not been sufficiently studied, although various hypotheses are put forward. Uncertainty motivated psychologists at the University of South Wales to conduct their own research.

The scientists analyzed the existing scientific literature on the topic of coulrophobia, identifying hypotheses for its explanation, and created their own questionnaire to determine the reasons for the fear of clowns. 528 volunteers were invited to pass it, saying that they were at least a little afraid of clowns.

One of the most obvious reasons to be wary of clowns is negative experiences with them, especially in childhood. However, the results indicate that this factor has the least effect on the occurrence of coulrophobia. Also, the presence of another coulrophobe in the family does not contribute to fear. Most of all, the unpredictability of the clown's emotions, which are hidden by bright makeup, and their coverage in the mass media turned out to be connected with the phobia.

As for makeup, it is difficult to capture the true mood of a person and predict their intentions, such as anger, which can mean danger. The effect is enhanced by the unpredictability of the clowns' behavior, which is part of their performance. It tends to cause tension and anxiety. As for the influence of the media, the fact is that in books and films clowns are often portrayed as negative characters, for example, the famous Pennywise from Stephen King's It and the film adaptations of the same name.

A very pale face and deformed, red-accentuated features are also subconsciously evoked in people immediately, in part due to the association with morbidity and unnaturalness, which is explained by the eerie valley effect.

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