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Artificial Burger McPlant

10.11.2020

McDonalds is one of the largest producers and suppliers of fast food in the global market, with a truly recognizable marketing and positioning features. The company announced its intention to release its own version of the artificial meat burger called McPlant, in an attempt to compete with food industry giants such as Impossible Foods and Beyond Meat, which initially became companies that were interested in the opportunity to offer their audience a completely real-life artificial burger for vegetarians. and enthusiasts.

Previously, McDonalds didn't pay too much attention to the possibility of doing something like this, preferring to focus solely on its internal line of classic and relatively classic products. But now that the popularity of various plant-based alternatives to standard meat patties around the world continues to grow markedly, McDonalds management is seriously interested in the possibility of offering something similar to its users in the relatively near future.

The company showed off a preliminary concept for their faux meat burger McPlant, whose recipe is, of course, a secret, but which is to be designed as an all-vegetable alternative to standard meat patties - and the company plans to extend it not only to individual burger positions on the menu, but also to adapt and for third-party snacks as part of the corporation's menu.

McDonalds continues to actively engage in the preliminary development and testing of this artificial meat patty in their laboratories, since McPlant is a rather complex and difficult project to execute. On the other hand, we can expect McDonalds to take some extra steps sooner or later to improve and balance the recipe for its new faux meat burger, but until then, we'll have to wait for more news.

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