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Burger King Restaurants of Tomorrow

31.10.2020

The concept of new restaurants with contactless delivery of orders was demonstrated by Burger King. They are planning to open next year.

New restaurants in the company were called "restaurants of tomorrow". Burger King noted that they were created "from scratch, without a preconceived notion of what a Burger King restaurant should look like."

Restaurants are made in two design options, while the sites will be 60% smaller than the existing ones. In the first version, they will be equipped with special lockers, from where you can pick up an order without contacting the staff of the institution. Food will be delivered to the cells directly from the kitchen. Visitors will receive a special "key" with which they can open the desired section and pick up food when they place an order through the official application. A similar solution is used in KFC restaurants in Japan, where they are also interested in contactless delivery of orders.

Outside, they will also be equipped with multiple order and pick-up points. Visitors will be able to park their cars in the so-called "drive-in area" and place an order through the official app. At the same time, they scan the QR code of their parking place, and employees deliver the order to their car. If customers or delivery services place orders through the app in advance, they may park on the side of the road. In this case, it will be necessary to notify employees of the location in advance, and the food will also be delivered to the vehicle.

It is also planned to place pick-up points for pedestrians and visitors on bicycles outside and make an outdoor dining area for those who want to eat on the territory of the restaurant.

The second design option is for restaurants in urban areas with heavy traffic. At such facilities, it is planned to build a hanging kitchen above the roadway. Orders to cars will be delivered by conveyor belts. There will be a separate place for ordering on each lane.

According to representatives of Burger King, when using the design from the second option, 100% contactless interaction is provided. However, there will also be an area for customers who want to eat at the restaurant, but it will be smaller in area than in the existing network facilities.

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