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Heated car seats - per subscription

13.07.2020

The BMW Group intends to offer its customers part of the options for time-based rental.

The new version of proprietary Operating System 7 software for the latest BMW models will allow German car buyers to expand the functionality of their cars by subscribing to individual options and functions. The BMW Group explained that a number of car features are included in the software of all manufactured cars, but not all buyers are ready to pay for the option at the time of purchasing the car.

If, after buying a BMW, the owner realizes that he needs some kind of equipment, he will be able to issue a paid subscription (it is stated that it is possible to get options for 1 or 3 years, as well as "redeem" the desired function forever), after which the Operating System update will be downloaded via the Internet 7, which unlocks a new option. At the same time, a demo period of one month is provided, when it will be possible to try the option for free.

Among the features of the subscription in BMW are the activation of intelligent cruise control, the automatic high beam system, the built-in BMW Driver Recorder dash cam, the BMW IconicSounds Sport signature soundtrack, developed by composer Hans Zimmer for the brand's electric vehicles, heated seats, and active suspension. The company emphasized that the list of available options will depend on the markets where BMW models are presented.

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