Fujifilm is returning to the black and white film market. Free Technical Library News

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Fujifilm returns to the black and white film market

15.06.2019

Fujifilm has announced that it is re-entering the black and white film market after ceasing production over a year ago. The new Neopan 100 Acros II film is being developed with the input of "millennials and Generation Z", whom the company calls "new film enthusiasts".

Neopan 100 Acros II film will be available in both 35mm and 120mm formats. Fujifilm says the Super Fine-Σ technology delivers less grain and greater clarity compared to the original Neopan 100 Acros film. Fujifilm will begin selling the new film in Japan this fall, with expansion to other markets based on demand.

This news is notable because film photography enthusiasts have come to expect only bad news from film manufacturers. Fujifilm is one of the few remaining such manufacturers. Earlier this year, Fujifilm announced a 30% price increase for film photography products. The company also often stops making film altogether, as was the case with its monochrome line last year.

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