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Special beer for air travel

04.10.2018

Hong Kong airline Cathay Pacific has launched Betsy, a beer designed specifically for consumption at an altitude of 10 kilometers.

For those who are afraid of flying, the best way to survive a long flight is to relax with a cold beer. Unfortunately, at high altitude, the foods we are used to do not seem so tasty anymore, and there are several reasons for this: low humidity, low pressure and noise in the cabin. As altitude increases, pressure and humidity decrease. At an altitude of 10 kilometers, the humidity level is less than 12% - worse than in the desert!

This combination of increased dryness and low pressure significantly reduces the susceptibility of taste buds to sweet and salty foods. But it's also about the smell of food. In a dry climate, the olfactory receptors become less sensitive, and as a result, food seems tasteless. Finally, scientists say that background noise makes us perceive food as more insipid. Why go there - even beer!

To somehow remedy this, the Hong Kong airline Cathay Pacific has developed a special "high-altitude" beer Betsy, which is supposedly brewed with all the features of taste perception at an altitude of 10 kilometers. The beer is named after the airline's first aircraft and is served to passengers on flights to the UK. What is known about its taste is that it is less bitter than the usual "mundane" beer.

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