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Makeup helps women build a career

19.01.2017

Scientists from Scotland claim that high-quality makeup helps women achieve success in work, as well as move up the career ladder.

Analysts conducted an experiment in which a group of men and women were shown photographs of forty girls from one of the local universities. Volunteers were asked to rate each photo on a scale of attractiveness, authority, and dominance.

As a result, it turned out that women with makeup seemed more professional and authoritative to men. In the "female" group of respondents, ladies with makeup were rated as more dominant.

According to psychologists, men see women as a threat, so makeup should not affect their dominance rating. And women, in turn, viewed female students as competitors and considered them socially dominant. Both groups of respondents agreed that girls with makeup are more attractive.

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