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Taste of meat and humane treatment of livestock

19.09.2016

You can often hear that meat (and products from it) that comes from farms that take care of the humane treatment of animals is tastier than meat that is made in enterprises that are focused on the product itself - to make it bigger, faster, etc. But such taste differences, apparently, are just our imagination.

Eric C. Anderson of Tufts University and Lisa Feldman Barrett of Northeastern University and Massachusetts General Hospital conducted the following experiment: they asked people to taste jerky, roast beef, and ham, and evaluate the taste of each product. The differences were that, for example, on one ham it was written that it was made from pigs that walked through green meadows and communicated with their own kind (socialization reduces psychological stress and improves well-being), and on the other ham there was a label of meat economy, which defiantly focused purely on production, and not on the well-being of animals.

As an alternative to both, there were labels of the third kind, on which the origin of the product was described in a neutral way, without humane and inhumane accents. The meat itself was the same in one and in the other case, only the labels differed. It is also worth adding that all participants in the experiment first tried meat products without any labels - so that they could generally assess how they feel the taste.

The results were as follows: "inhumane" foods were generally eaten less, while saying that in the future they would try not to buy them or, in extreme cases, not pay too much for them. Even the immediate sensations of smell and taste changed after meeting the "inhumane" description: the ham seemed too greasy and salty. At the same time, products supposedly made with livestock in mind did not differ much in subjective taste from those that either did not have a label at all or were kept in neutral colors.

Perhaps, because of the "humane" recommendations, the taste did not improve because all the meat for the experiment was taken from those farms where they care about the well-being of animals.

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