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Things bring joy

14.01.2016

A gift does not have to be something - you can give an invitation to a concert, a trip somewhere, and finally a candlelit dinner. At first glance, it seems that an event gift is better than an object gift. With this, however, psychologists from the University of British Columbia do not quite agree.

Aaron Weidman and Elizabeth Dunn conducted a large-scale survey among those who received something material for Christmas, from clothes to a coffee machine, and those who had some special joyful event associated with the holiday (going to a hockey match, skiing, etc.). Over the course of several weeks, study participants noted how often they experienced happiness from the item or event they received.

The researchers note that, if we talk specifically about happiness, then things gave it for quite a long time, days and weeks after they were received. On the other hand, happiness on a "non-material" occasion could be much more intense, but quickly faded, and after a few weeks it was no longer possible to talk about immediate happiness, but only about memories of it.

Here, some may object that happiness includes memories, and anticipations with expectations, and a moment of surprise, and much more. However, in this case, the goal was to focus precisely on the feeling that we are experiencing "here and now." And then - indeed, who would argue - things become more reliable sources of happiness: after all, in their materiality they sometimes remain with us longer than the most vivid memories. So it is definitely not worth it to treat "real" gifts with disdain.

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