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Oracle Data Cloud Platform

25.07.2014

Oracle Corporation announced the Oracle Data Cloud cloud platform and two new products within it - Oracle DaaS for Marketing and Oracle DaaS for Social. As Oracle told CNews, the corporation has combined BlueKai Audience Data Marketplace with other data services to create a single Data Cloud platform that provides organizations with access to DaaS solutions (Data-as-a-Service - "data as a service"), including a marketing solution Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) and social media solution Oracle Data as a Service for Social (Oracle DaaS for Social).

Oracle DaaS cloud solutions provide data collection and processing services for subsequent use (data ingestion), selection of the most valuable (value extraction), rights management (rights management) and data activation (data activation) to obtain important knowledge for the work of marketing, sales and service. In addition, Oracle's DaaS offerings empower businesses with the ability to "connect" to applications as well as other Oracle Cloud platforms, Oracle said.

For example, the Oracle DaaS for Marketing solution, available in a new subscription model, provides marketers with access to a vast and diverse array of anonymous user-level data from offline, online and mobile data sources (according to the developers, the solution provides access to more than 1 billion profiles on around the world). This data is collected from verified and trustworthy sources, which allows us to guarantee compliance with legal requirements for the security and confidentiality of information, the corporation noted.

In general, DaaS for Marketing helps organizations optimize customer experiences across multiple channels (online and mobile channels, social interactions, video, and search) through targeted marketing that leverages enterprise-wide consolidated customer and consumer audience data. At the same time, the solution provides marketers with access to a dedicated ecosystem of partners to support marketing initiatives across online, mobile, social channels and search engines.

In turn, the Oracle DaaS for Social solution, currently available on a limited basis, categorizes and enriches unstructured data from both enterprise and social media sources, providing insights into customers, competitors, and market trends. The solution extracts business-critical insights from more than 700 million social media posts generated daily, covering more than 40 million social media sites and news resources, the developers say.

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Acoustics of Stonehenge 13.11.2010

A group of archaeologists from the University of Salford (England) is studying the famous Bronze Age megalithic monument Stonehenge from the point of view of acoustics.

Computer simulations have shown that sound reflections from standing stones should produce interesting acoustic effects. Experiments and measurements carried out on Stonehenge itself and its concrete reconstruction, built in the USA (the monument itself was partially destroyed many centuries ago), confirmed this conclusion. The echo from sharp clicks made in the center of the stone ring lasts 1,2 seconds.

Although the structure does not have a ceiling, its acoustics are comparable to a good auditorium or concert hall. The words of the person standing in the center of the ring of stones are clearly audible to all gathered around. Apparently, the builders specially created such an effect for holding religious ceremonies here.

It is not for nothing that the outer sides of the stones that make up the monument are only roughly hewn, while the inner side is made even, well reflecting sound. And they say that the wind of certain directions makes the whole Stonehenge hum melodiously.

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