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Smart lamps will help you find goods in the store

04.03.2014

Philips has come up with the idea of "smart lighting" to help the shopper find their way in a large supermarket. The idea is based on Visual Light Communications technology, similar to Li-Fi (light and fidelity), in which light plays the role of an information carrier.

The Philips development differs from others similar in that its implementation does not require the use of photosensors that "communicate" with the lamps. Only the front camera of the smartphone is used. Currently, the new development is already being tested in several stores, and is also being demonstrated at the Euroshop.

To help customers in large stores, Philips offers to equip them with lamps of its own production. The lamps are controllable and are able to very accurately determine the location of the buyer, interacting with the application installed on the smartphone. The application can show the path to the desired products, or offer discounted products located exactly in the department where the buyer is currently located. Over time, with the help of such an application, it will be possible to track the preferences of buyers. Another "ability" of the application - it can guide the buyer through the list of products needed for a particular dish.

Of course, this form of navigation can only be relevant in giant supermarkets, where an unprepared buyer spends quite a lot of time searching for the necessary goods. According to Philips, no additional equipment is needed from either the buyer or the store owner to implement the idea. By comparison, Apple's proprietary iBeacon positioning technology requires the installation of many transmitters, since it is based on the Bluetooth Low Energy (BLE) interface.

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