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Free taxi powered by ads

03.02.2014

It seems that self-driving cars have nothing to do with Google's core business of selling ads, but the search giant recently filed an interesting patent describing an ad-driven taxi service.

The idea is that advertisers can offer their potential customers a free ride to the store. This will solve one of the biggest problems retailers face: getting consumers to shop. The system will offer a free or discounted ride based on an algorithm that calculates the travel costs and the potential profit from the purchase.

The concept involves free tickets for taxis, public transport or even self-driving cars. Ads will be shown to a person through a smartphone (based on location data) or through a stationary kiosk in a public place. Advertising, of course, will be extremely targeted. In the case of a smartphone, Google will automatically identify the user, while in the case of a kiosk, you will have to enter your Google+ credentials. The system will track the frequency of a person's use of discounted transport for real purchases, and if the user does not buy goods too often after such a service, there may not be a discount next time.

The patent also provides for the ability to share information about your interests and companions. For example, two adults might want to have lunch somewhere, and an adult with a child might want to head to a family vacation spot. Advertisers will provide different offers based on user profile data and purchase history.

It is not clear whether Google plans to implement such systems in the near future, or whether we are talking more about the era of autopiloted vehicles. It is important to note that the patent is filed by a division of Google that is working on the development of autopilot for cars.

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