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The car recognizes the face of the driver

08.12.2013

Panasonic is seeking partnerships with automotive manufacturers and is ready to acquire some of them. The plans of the Japanese company in the automotive industry told its employee Yoshihiko Yamada (Yoshihiko Yamada), who holds the post of head of Panasonic's division for the production of automotive and industrial products.

According to a top manager, the company is negotiating with some manufacturers of auto parts. Of great interest to Panasonic are driver-assistance systems such as automatic valet parking. For such developments, the company is ready to create sensors and cameras attached to the bumper of the car, Yamada said.

He noted that Panasonic can use its experience in the consumer electronics market and take some technology from there for cars. For example, all-round cameras used in Nissan, BMW and other models will be able to recognize faces thanks to special software from Lumix cameras, Yoshihiko Yamada said, without going into details.

After 6 years, Panasonic wants to earn up to 2 trillion yen (about $19 billion) a year from selling products for vehicles, which is about 2 times more than now. This amount includes revenue from sales of infotainment systems, including the popular Chrysler Uconnect and Chevy MyLink, as well as lithium-ion batteries used in Toyota and Tesla Motors electric vehicles. Yamada added that Panasonic sells 60% of automotive components to Japanese car manufacturers.

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