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Hard drives won't go down in price for a long time

17.06.2012

While the hard drive industry has almost recovered from last year's floods in Thailand, price cuts should not be expected until at least 2014.

Hard drive prices will remain high in the near term, despite the industry's rapid recovery from last year's devastating floods in Thailand. This was warned by the research company IHS iSuppli. "Before 2014, we do not expect that the average selling price of hard drives (ASP) will drop to the values that were before the floods in Thailand," - contained in the analysts' report.

Analysts at IHS iSuppli attributed the high prices to a monopoly acquired by Western Digital, which bought Hitachi GST, and Seagate Technology, which acquired Samsung's hard drive business. "Before the acquisitions, Western Digital and Seagate Technology owned 62% of the global market, after - 85% of the market. This allows you to control price changes and keep ASP at high values," the experts explained.

In March 2011, WD announced the $4,3 billion acquisition of Hitachi GST, the world's third largest magnetic storage maker. A month later, the announcement of Seagate and Samsung followed (the deal amounted to $1,4 billion).

In addition, long-term contracts between PC manufacturers and hard drive suppliers played a role in maintaining prices - they were signed when vendors were afraid of a shortage of drives. Under these contracts, prices were fixed at about 20% higher than the cost of hard drives before the flood.
Finally, another reason for high prices is the growing demand in the storage market, partly due to the increase in demand for personal computers, the experts concluded.

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