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Interactive TV Hybridcast

03.06.2012

The Japanese broadcaster NHK has introduced the Hybridcast interactive television platform, the main idea of the project is to combine the capabilities of traditional television and the Internet. This opens up opportunities for the creation of numerous services, the potential of which is almost unlimited.

The largest Japanese electronics manufacturers, including Sony, Toshiba, Panasonic, Sharp and Mitsubishi Electric, took part in the work on the Hybridcast project. The presentation used modified versions of televisions and set-top boxes that are already on sale, and NHK took over the development of the software platform. The Hybridcast platform runs HTML5 web applications that are controlled by a tablet computer.

When viewing a travel program, the user can open a map that shows the location of the heroes of the program. The platform also allows the viewer to answer live quiz questions as they are broadcast, and while watching sports, the players' names and basic information about the players on the field can be displayed on the TV screen. At the same time, the data is shown directly on the TV screen and accompanies the players, as in an augmented reality application.

The authors of the project emphasize that the main advantage of the Hybridcast platform is that not only TV channels, but also other companies, such as mobile operators or software companies, can develop applications. This significantly expands the capabilities of the system, not allowing the service to depend on any one brand.

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Ecology and the Internet 02.07.2009

According to American physicists, when viewing any page on the Internet, 20 milligrams of carbon dioxide are emitted into the atmosphere every second - due to the generation of electricity needed by the computer and server.

Currently, about 2% of all carbon dioxide emissions are associated with the activity of the Internet. But in general, the ecological balance of the Internet is positive, because before its appearance, in order to obtain any information or reference, one had to go to a library or other institution, and the choice and purchase of any product required long shopping trips.

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