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Russians buy more gadgets than Americans and Europeans

31.01.2012

Of the 10 countries surveyed by Accenture, Russia has the lowest average annual income, while spending on gadgets is one of the highest. According to a study by the American consulting company Accenture, in Russia, buyers spend an average of 3,6% of their annual income on consumer electronics. In the US, for example, this figure is 1,8%, in Germany and France - 2%.

The data is based on a survey of 10 thousand buyers from 10 countries: Japan, Russia, USA, Sweden, Germany, France, India, South Africa, Brazil and China. At the same time, the authors emphasize that the study everywhere reflects the average situation in the country, with the exception of Russia, China, India and South Africa, where the survey was conducted mainly among the urban population. As the survey showed, spending a larger percentage of income on gadgets is typical for all developing countries. Most of all, they like to do this in China, where an average of 4,5% of annual income is spent on electronics.

The smallest percentage of the annual budget for gadgets is allocated by the Japanese - only 1,3%. It is worth noting that at the same time, of all the countries surveyed in Russia, the researchers found the smallest average annual income - $ 27,75 thousand. In terms of the Russian currency, this means a salary of about 69 thousand rubles. per month. In Japan, which spends the least on gadgets, by comparison, researchers calculated an average annual income of $79.

As for plans to purchase new gadgets for the next 12 months, the most desirable purchase in Russia, as well as in other countries, is a smartphone: up to 28% of respondents intend to buy it. At the same time, analysts note that Russia showed the highest level of growth in smartphone ownership among other countries - the number of their owners increased by 34% over the year. It is noteworthy that Russia and Brazil stand out against the background of other countries with a special love for netbooks: in Russia, 22% of respondents aged 18-34 plan to purchase them, and 15% - over the age of 35. For comparison, in the US this figure does not exceed 10%, in Germany - 6%.

As for tablet computers, their purchase is included in the plans of 23% of consumers surveyed in Russia aged 18-34 and 16% - over 35 years old. Most people dream about "pills" in Brazil - up to 30% of respondents plan to buy them, and least of all - in Japan, where such a purchase is planned by no more than 4% of respondents. It is also worth noting that in Russia the highest percentage of respondents using the tablet mainly for work is 8%. The lowest percentage of such users is in Japan, only 1%

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