LCD TVs are getting cheaper thanks to Sony and Samsung. Free Technical Library News

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LCD TVs get cheaper thanks to Sony and Samsung

19.06.2006

Insight Media recently published the results of its market survey of the LCD TV market, showing some success for Sony and Samsung in this business.

It looks like the two companies, using their joint brainchild S-LCD, provoked a strong price reduction in May for LCD TVs with a diagonal of 40 to 44 inches. According to Insight Media, this ultimately led to a drop in the cost of TVs of the indicated diagonals in May by 5,8%, against the characteristic 1% for other segments. In monetary terms, the average price of a 40...44-inch LCD TV dropped by $182, from $3142 to $2960.

So far, plasma TVs of similar diagonals of 40...44 inches will cost the buyer about 20% cheaper than LCD TV. But the price gap between technologies is steadily shrinking. Sony and Samsung account for approximately 2/3 of the entire LCD TV market with a resolution of 1366x768 and a diagonal of 40...44 inches. Samsung recently introduced 5 new models and reduced the price of 2 models from the previous season.

Sony announced 2 models and reduced the price of 4 predecessor TVs. Thanks to such an aggressive policy of the two companies, buyers have the opportunity to purchase better products at more attractive prices, which is good news.

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