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LCD TVs are ready to push the plasma

20.12.2004

Sharp Corporation announced the creation of an LCD TV with the world's largest screen. Its diagonal is 65 inches (1,64 m).

Apparently, the plasma panel market will have to face a new competitor. Sharp promises to sell a new model called Aquos at a price comparable to the cost of plasma panels. Sharp launched the world's first 14-inch LCD TV in 1988.

In 2000, the company launched a 28-inch LCD TV, a 30-inch device appeared in November 2001, and a 37-inch device in November 2002. The market for TVs with a diagonal of more than 40 inches was recently completely owned by manufacturers of plasma panels.

Sharp and Samsung Electronics were the first manufacturers to release LCD models larger than 40 inches. In August, Sharp announced a 45-inch LCD TV, and now a new 65-inch model is ready. Its screen size is 1428x804 mm, and the diagonal size is 1639 mm. The resolution of the new TV is 6,22 million dots (1920x1080).

In the race for the largest LCD screen, Sharp managed to break away from its longtime rival Samsung, which holds the current record - a model with a 57-inch screen. Simultaneously with the Aquos TV, the company intends to release another model in the near future - with a diagonal of 50 inches. The full production cycle of Aquos TVs - from the production of LCD panels to final assembly and adjustment - will be carried out at the plant in Japan.

Company director Takashi Okuda believes that the advent of large TVs will significantly change the perception of the possibility of using LCD displays. He did not give an exact price for the new TVs. Recall that the previous Sharp model with a diagonal of 45 inches was recommended for a little less than 1 million yen ($9017). Sales of Sharp LCD TVs have grown by 90% over the past six months.

The company estimates that the global market for color TV sales is estimated at 130 million a year, while LCD TVs account for only 7,5 million. Sharp believes that the share of LCD TVs will grow steadily.

<< Back: LCD TV with hard drive and DVD recorder 21.12.2004

>> Forward: SAMSUNG SDI launches 38cm thick CRT TV 18.12.2004

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