Monitoring museum visitors' reactions to exhibits. Free Technical Library News

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Tracking the reaction of museum visitors to exhibits

21.07.2021

In the museums of the Italian city of Bologna, the ShareArt system began to work, which allows you to analyze the reaction of visitors to a particular exhibit.

Special cameras calculate how carefully the guests looked at the masterpieces, how long they lingered near the work of art, reads which emotions prevailed.

In this way, the system generates an "assessment of attractiveness" of paintings, sculptures and artifacts. With the help of it, the curators hope to understand how to plan the space of the exhibition halls based on which exhibits are of more interest to the guests.

Museum curators have decided to use this technology to exhibit more highly rated works and increase the number of tourists. So they want to recoup some of the revenue that museums have lost from coronavirus restrictions.

The system was developed by a team from the government agency ENEA. The first version of ShareArt was ready back in 2016, but it has only just begun to be tested in museums. The developers of the system claim that the privacy of visitors will not be violated. It is only important for museums to collect the emotional reaction of art lovers.

On average, people spend 4 to 5 seconds at each exhibit. Very few works keep visitors for more than 15 seconds.

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